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NMA Live - Social gaming for marketers
Jean-Paul has been with Manning Gottlieb OMD for almost 15 years. After stints buying print ads and working in the IT department he stumbled upon an article about Internet advertising that someone left on a photocopier in 1997. Somehow this led to him founding the agency's online planning and buying offering, now the largest department in the company.
Jean-Paul has been with Manning Gottlieb OMD for almost 15 years. After stints buying print ads and working in the IT department he stumbled upon an article about Internet advertising that someone left on a photocopier in 1997. Somehow this led to him founding the agency's online planning and buying offering, now the largest department in the company.
Outside of work Jean-Paul is kept busy by two sons and a baby daughter.
Adrian is one of the world's leading online and alternate reality game designers, having been influential in the genre since its birth. Previously, Adrian was director of play at Mind Candy, where he designed and produced Perplex City, the world's first commercially successful ARG. Some of the venues at which Adrian has spoken include TED, Google, GDC, Nordic Game and the Montreal Games Summit. He previously studied neuroscience at Oxford University, Cambridge University, and the University of California at San Diego, and is the founder of the innovative Let's Change the Game competition to produce an ARG to raise funds for charity. He blogs at mssv.net.
Six to Start is an award-winning online games company, specialising in browser-based social games. Clients include the BBC, Channel 4, Penguin, Warner Music, the National Maritime Museum, and Disney. The games have social interaction built-in, with players sharing their achievements and experiences with friends via Facebook and Twitter. In 2009, Six to Start won two SXSW Awards for Best Experimental Project and Best of Show for We Tell Stories, and in 2010 won the SXSW Award for Best Game for Smokescreen.
Ralph is responsible for developing and implementing the marketing strategy for Lightspeed Research (part of WPP) across Europe. He joined the company in November 2005 and is key member of the senior management team, helping successfully grow the business year on year. Ralph has over 14 years marketing experience with over half being within market research.
Ralph started his career in 1996 as a marketing consultant at Marketing Management Systems based in Glasgow, before moving to Canon UK Ltd in 1998 where he worked in their dealer marketing team. In 2000 Ralph joined ORC International to launch and head the marketing of their Internet research department.
Media sales professional with 20 years experience, which includes, events, publishing and most recently digital media for past 8 years. My digital media experience includes adserving and ad networks with Engage, website sales with Reed, search advertising with AltaVista and portal advertising with AOL, nationally and internationally. Recently discovered the joy of working for a start-up and running a sales operation from working at eBuddy. I'm now developing my love of building ad sales operations with WildTangent's high engagement advertising proposition!

