06.01.09
NMA Live - Brands Across Borders, 14/11/08
In association with
8.30 - 9.00:
Registration
9.00 - 9.15:
Chairman's Introduction, Michael Nutley, editor-in-chief, New Media Age, and welcome from Alison Fennah, Executive Director, European Interactive Advertising Association
9.15 - 10.30:
Key trends in the major markets
- Laura Chaibi, Head of APG Research and Consumer Insight, Yahoo!
- Adriana Tailor, operations director, UK Gemius
10.30 - 11.00:
Coffee
11.00 - 11.50:
Panel: Measurement
- Elizabeth Van Couvering, Project Manager, MIA Project
- Dan Calladine, Research Director, Isobar
- Oliver von Wersch, Director Projects & Innovations, G + J Electronic Media Sales
- Laura Chaibi, Head of APG Research and Consumer Insight, Yahoo!
11.50 - 12.40:
Panel: Planning & buying
- Moderated by Andrew Bradford, director, regional sales & strategy, Platform-A
- Justin Taylor, Interaction Partner, MEC Interaction
- Loéve Saint-Ourens, Strategic Planning Director, Isobar France
- Oliver Gertz, managing director EMEA, Beyond Interaction
- Ben Collins, head of digital, Starcom MediaVest Group
12.40 - 1.40:
Lunch
1.40 - 2.25:
Keynote - A pan-European media owner's view
- Chris Maples, sales director, Microsoft Advertising
2.25 - 3.25:
Regulation
- Alistair Tempest, director general, Federation of European Direct and Interactive Marketing
- Dan O'Donoghue, Global Strategic Planning Director, Publicis and chair, Advertising Association Digital Media Group
3.25 - 3.40:
Tea
3.40 - 4.25:
Panel: Pan-european vs super local
- Alan Moore, founder, SMLXL and author, 'Communities Dominate Brands'
- Eric Urdahl, Head of International Business, United Internet Media (AD Europe)
- Christian Kunz, Director Advertising International, eBay
- Arno Otto, Commercial Director, Europe for AdLINK Group